Influencer Marketing is Crucial to Coachella

Influencer marketing is at the core of brand strategy for Coachella. If you’re a creator, it’s important to understand WHY brands want to work with influencers during Coachella so you can improve brand pitches and build more festival partnerships!

Networking

In an industry that is almost 100% online, Coachella is one of the few times a year where brands and creators get to interact face to face. It’s an important time to strengthen relationships with brands and industry contacts while showing support for brands you love. To get a head start, reach out to your past partnership or gifting contacts to see if the brand is activating at Coachella + how you can support and get involved!

Summer Trend Setting

Brands know that Coachella can set the tone for what will and will not be trending for Spring + Summer— including fashion, beauty and beyond! Brands rely on influencer partnerships + gifting to make sure their products are at the front and center of Coachella content. Influencers and creators have the ability to set and create trends and can work with brands they know + love to style statement looks together for the festival.

UGC

Brands are starting to understand that editorial content does not perform well on social media and are now looking to creators to help make content for brand-owned social media accounts. Brands will be social listening throughout the weekend to find the best organic creator content that includes their brand products. This can lead to usage and UGC partnership opportunities for creators after the weekend - so make sure to always tag + share your content with brands you love!

Before you start sending out partnership pitches and head to the dessert, make sure to brush up on your brand partnership skills with MYB 2.0, module 4!