Digital Brand Architects (DBA), a leading influencer agency, announced the launch of the DBA UGC Network in February 2023 as a way to "meet the rising demand for diverse content and genuine product representation (DBA).” DBA previously focused on signing influencers and creators with high follower count and engagement stats, but this new division will help facilitate deals for UGC (user generated content) creators as well.

This is a big step forward for the UGC creator community and helps further legitimize the value of UGC creators in the marketing and advertising space.

UGC creators have taken off in recent years, helping brands and advertisers create engaging content that sells, for use on brand owned social channels. For creatives who love making content but don’t have (or want to grow) a following, selling UGC is an amazing way to monetize you passion for content with a low barrier to entry. Learn more about being a UGC creator and the different ways you can monetize content in MYB 2.0 (with or without a large follow base)!

MYB 2.0